Director, Product Management
National Debt Relief · New York, NY
Owned product and engineering strategy for revenue-generating systems at a $1B+ consumer finance company, supporting $8B+ in enrollment volume across Salesforce CRM, dynamic bidding, lead routing, contact centers, MarTech, application lifecycle, partner integrations, and conversion infrastructure.
- —Directed $2M+ in annual engineering investment across distributed teams — roadmap, sprint planning, QA gating, release readiness, and executive reporting.
- —Rebuilt Google and Facebook conversion tracking, improving match rates 200%+ and strengthening paid channels that drove ~$4B in enrolled debt in 2025.
- —Led the Dynamic Bidding Engine launch with NerdWallet — first month delivered 25% enrollment lift and 26% CPA reduction ($6M @ 6.12% → $7.5M @ 4.54%).
- —Modernized Lead API to reject duplicate credit pulls and partner leads — 90% reduction (~1,000/day → 100/day) and 1,000+ duplicate leads eliminated daily.
- —Reduced Lead API response latency 80% (~2,500ms → 500ms), unlocking higher-converting digital experiences.
- —UX optimization unlocked a 34% lift in consolidation loan volume — six-figure revenue from a single high-leverage change.
- —Led Application Flow modernization and enrollment redesign — foundational infrastructure for digital enrollment, automation, and AI integration.
- —Institutionalized a stronger product-engineering operating model: QA gates, release monitoring, alignment cadences, delivery governance.
- —Partnered with owners, presidents, CTO, CRO, CSO and cross-functional leaders to translate business intent into executable roadmaps.
Senior Product Manager
Capital One · New York, NY
Executed Commercial Banking MarTech and Salesforce initiatives across Sales, Marketing, Client Experience, Events, and Analytics.
- —Integrated Medallia NPS/CSAT data into Salesforce, giving relationship managers real-time visibility into customer experience signals.
- —Redesigned and promoted CAMP — Commercial Banking MarTech project management app; became source of truth within three months.
- —Delivered Salesforce enhancements supporting email marketing, one-to-many comms, event tracking, and RSVP logic.
Product Manager
National Debt Relief · New York, NY
Led product delivery across Salesforce CRM, website, client experience, ML implementation, document automation, contact center modernization, and operational systems.
- —Cross-functional Salesforce, contact center, and ML scoring delivery supporting millions of leads, 250,000+ clients, and 2,500+ internal users.
- —Client enrollment redesign: +$6M monthly enrollment volume, +3% conversion, $1M+ annual operating cost reduction.
- —Implemented ML lead-prioritization models — sales development conversion 5%→7% (+40%) and core sales conversion 12.5%→13% (+4%).
- —Automated document processing workflows, accelerating time-to-enrollment.
- —Supported client portal redesign, full-service sales app for new product launch, and migration to Twilio Flex.
Recruiting Manager
National Debt Relief · New York, NY
- —Led recruiting strategy and operations across NY, NV, CA, and the Philippines during high-growth scaling.
- —Managed ~20 person team and $1.5M annual budget — helped scale headcount from ~750 to 1,500.
- —Reduced time-to-hire 30%+; improved cost-per-application and cost-per-hire (some reductions exceeding 450%).
- —Designed pre-employment testing program contributing to record retention.
Sales Manager
National Debt Relief · New York, NY
- —Managed performance infrastructure for a 50-agent sales org producing $50M–$75M in monthly enrollment volume.
- —Built sales performance models across revenue, conversion, compliance, talk time, approval, and clear rates.
- —Used analytics to inform team restructuring, improving departmental KPIs and productivity.
Sales Team Lead
National Debt Relief · New York, NY
- —Led an 8-person sales team generating $5M–$10M in monthly enrollment volume.
- —Drove team performance through structured coaching, KPI tracking, and process optimization.
- —Built forecasting and performance tools used by sales leadership.
Sales Consultant — IAPDA Certified
National Debt Relief · New York, NY
- —Converted 1,000+ clients and personally generated $25M+ in enrollment volume.
- —Top 2% for enrollment volume and top 5% across core KPIs as an individual contributor.
Operations Associate
Mega M LLC · New York, NY
- —Supported operations for a First Data ISO managing 2,500+ merchant accounts and $250M+ in annual payment volume.
- —Built reconciliation tooling uncovering hundreds of thousands in payment variances.
